First in Setouchi City! Introducing Smart Lockers to Improve Customer Convenience
Interviewed by: Mr. Isomoto, Representative
■Introducing Companies (Maruman Co. I'm Laundry Man
■Usage Lockers for receiving and delivering dry cleaning
■ Effect User: Delivery after business hours Dry cleaners: Increased user convenience
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type
Number of doors
external dimensionsSize (mm)
Standard specification locker
6 doors
Width 500 x Depth 600 x Height 1800
I'm Laundry Man is a dry cleaning store in Setouchi City, Okayama Prefecture. We spoke with the store, which is dedicated to being close to its customers and finishing each item by hand, about the SPACER lockers it has introduced as a new means of delivery.
Please tell us about the background of your decision to introduce lockers.
Since the stores were located in the suburbs and not in a convenient location, customers often could not make it to the shops in time for business hours. Therefore, we sometimes had to keep the store open until they arrived as much as possible or left them in the back of the store.
When I was wondering if there was a better way, I saw an ad for SPACER in a cleaning industry newspaper and inquired about how much it would cost to work with them.
You mentioned that you learned about cleaning delivery lockers and SPACER through the industry newspapers, what else have you considered besides SPACER lockers?
In addition to lockers that open and close with a smartphone, such as the SPACER locker, we also ordered a catalog of dial lockers.
Finally, after listening to the explanation of the SPACER lockers, I was impressed by how the lockers could be used to receive and deliver cleaning products, and the cost was something I could work with, so the existence of the subsidy helped me decide to install the system.
How did you make your customers aware of the lockers after they were actually introduced?
We placed joint advertisements with the local Chamber of Commerce and inserts in surrounding households.
We also offered a campaign in which customers who tried out the lockers were given a two-discount coupon that could be used for dry cleaning. Through the campaign, we felt that it is important to have people use the system repeatedly in order for them to learn how to use it, and we would like to continue promoting its use.
What kind of changes or effects have you seen since the lockers were introduced?
Customers have told us that it is very convenient once you learn how to use it.
In addition, the business plan utilizing the locker was approved by Okayama Prefecture, which led to a feature in the newsletter of the Chamber of Commerce and Industry.
What are your goals and prospects for the future?
I hope that lockers will become one of the deposit/return options and increase the number of users by improving convenience for customers, which will ultimately lead to higher sales.
For this reason, I believe it is necessary to make the lockers known to the public. Since it is the time of year for changing clothes, there is a decrease in the use of lockers since most of the clothes do not need to be received in a hurry. However, we would like to actively promote the use of lockers by offering special benefits to those who use them after business hours and on regular holidays.